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Apple plans to invest one billion euros in Germany

An official statement about a new investment was published by the Apple giant on March 10. On Wednesday, the American company stated is planning to invest one billion euros, about 1.2 billion dollars, in Germany over the next three years. 

The Cupertino company has been working in Bavaria since the early 1980s when it created the first centre with a total of 10 employees. In 2015, however, Apple opened its Bavarian Design Center, whose team now has more than 350 engineers. Four years later it acquired the Intel company’s chip manufacturing centre, transforming it into the current largest Apple development centre in Europe with 1500 employees from 40 different countries. At the moment, Munich is therefore the largest hub of Tim Cook’s company in Europe. 

Apple’s announcement came after the European Commission’s decision to produce at least 20% of the next generation chips for the entire global market by 2030. It would seem that with this new strategic plan Tim Cook wants to demonstrate his company’s strong presence in Europe. 

The huge investment will be used to create the new European Silicon Design Center in the well-known Karlstrasse, in the heart of Munich. The facility will thus become the largest research and development centre in Europe and will focus on 5G and future wireless technologies. 

“The new facility will be home to Apple’s growing cellular unit, and Europe’s largest R&D site for mobile wireless semiconductors and software. The team is creating 5G and future technologies, bringing innovation to all aspects of the wireless experience through the seamless integration of hardware and software engineering. Teams also focus on developing, integrating, and optimising wireless modems for Apple products”. 

The new Bavarian European Silicon Design Center with its 30 thousand square meters of surface area will run entirely on renewable energy. The start date for the new team is scheduled for the end of 2022 in the new building. Currently, Apple has a total of over 4 thousand employees from different areas across Germany. 

“I could not be more excited for everything our Munich engineering teams will discover — from exploring the new frontiers of 5G technology, to a new generation of technologies that bring power, speed, and connectivity to the world”, said Apple’s CEO Tim Cook. “Munich has been a home to Apple for four decades, and we are grateful to this community and to Germany for being a part of our journey”.  

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