Too often the concept of a circular economy is muddled up with some kind of advanced recycling process that would mean keeping our industrial system as it is and preserving a growing consumption model. This idea is based on a belief that recycling will take care of everything. One of the most startling examples of this is the part of the European Union’s Circular Economy Action Plan which aims to increase recycling rates: up to 70% of all packaging waste by 2030 and 65% of all municipal waste by 2035.

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